You can never underestimate the power of the spoken word. BusiBUZZ reaffirms what you already know and helps you with what you don't know but should. This is “The 'Unofficial' Book of the Rest of Your Working Days and Nights.” Using the right buzzwords, catchphrases, euphemisms, short anecdotes, and general business speak can offer you some major social currency in the right circles. This indispensable book is a “must have” for anyone wanting to get ahead in the business world and for those who want to “stay current.” The words and phrases in BusiBUZZ capture the vernacular vocabulary onslaught stemming from the hotshots who know what they are talking about and from “those in the know” who are already on top of their games in business. From “go after the low-hanging fruit and cherry-pick the markets to episodic mobile phone content (called “mobisodes”), to podcasts, mash-ups, WIKIs, and the new H264 video code for multiple platforms,” take notes and get ready.Author J. Randy Gordon is what those in the marketing, entertainment, and sports business call “a-Doer.” For 15 years, Randy has read and authored marketing documents, attended many conferences, led meetings, and conversed with many people in person and over-the-phone to record buzzwords and catchphrases during his B-school days and while working at some of America's top companies, including The Coca-Cola Company, Sony Computer Entertainment America, Universal McCann, and Ubisoft Entertainment. He is from Birmingham, AL and resides in Marin County, CA just outside of San Francisco.FOREWORD BY: sports agent Leigh Steinberg (CEO – Leigh Steinberg Enterprises *) (* Mr. Steinberg was the inspiration behind Cameron Crowe's movie JERRY MAGUIRE) OTHER SECTION INTRODUCTIONS BY: influential executives from the movie, music, sports, financial strategy, videogame, advertising and media industries.

GTIN 9781419621246

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